Web 2.0 - What is in it for Travel and Leisure??

Web 2.0 is becoming the "mantra" which, off-late has been seen as the next alternative to the internet services of today.

There has been much written about it and analyst have been quick to point out on how the "Online Travel and Leisure Industry" can transform itself to showcase and pack a punch into their range of offerings.

I would like to share this interesting article that I found, on Web 2.0 by John Bray of Phocuswright in which he suggests that this could be a close "Next Best Thing" to happen to the industry.

A positive sign for the times to come by to Web 2.0 proponents, where participation is the future.